BUILT FROM THE COMMUNITY,
FOR THE COMMUNITY
MOC didn't start in a boardroom. It started on the block — with the belief that every young person deserves a champion in their corner.
Since 2019
Transforming Lives
OUR STORY
Mindset of Champions was founded by Edward Kinnibrew in Philadelphia with a simple but powerful vision: to transform how underserved youth engage with technology and develop life skills.
Growing up in Philadelphia, Edward saw firsthand the disconnect between traditional STEM education and the realities of young people in communities of color. He recognized that gaming wasn't just entertainment — it was a powerful engagement tool that could be leveraged for education, career development, and personal growth.
MOC was built on the understanding that young people need credible messengers — mentors who look like them, come from their neighborhoods, and understand their experiences. Today, MOC operates in 5 school sites across Philadelphia, delivering proven outcomes that transform lives.
2019
MOC Founded
2020
YMCA Partnership
2021
First School Sites
2022
Curriculum Launch
2023
5 Active Sites
2024
Expanding Impact
MISSION
To transform the educational experience for youth by leveraging esports and technology to foster personal, academic, and professional growth.
VISION
A world where every young person in underserved communities has the opportunity to reach their potential through the power of esports and technology.
VALUES
MEET THE FOUNDER
Edward Kinnibrew
Founder & Executive Director
A Philadelphia native and visionary leader, Edward founded Mindset of Champions to bridge the gap between gaming culture and meaningful youth development. With deep roots in the community and a passion for esports, he has built MOC into a proven program that delivers real outcomes for underserved youth. His approach combines credible mentorship, evidence-based curriculum, and a commitment to creating pathways to success for every young person.
THE MOC DIFFERENCE
TRADITIONAL AFTER-SCHOOL
MOC CHAMPIONS
Activity-based programming
Outcome-driven curriculum
Generic youth development
CASEL-aligned SEL integration
1:15+ adult-to-student ratio
1:5 coach-to-student ratio
Limited career connection
4 distinct career pathways
Passive participation
Student-led public showcases
CREDENTIALS & AFFILIATIONS
CASEL Aligned
Social-Emotional Learning
C2L-PHL Compliant
Career-Connected Learning
Fiscally Sponsored
Athletes Charitable — 501(c)(3)